Disclosures
Disclosures & fair marketing
How Private Lender Reviews presents rankings, reviews, and professional profiles — and the limits of that information. Each topic has its own page.
Last updated: August 12, 2026 · These pages supplement X Enterprises corporate legal.
Disclosures
What this site is — and is not
Private Lender Reviews is an informational ratings platform operated by X Enterprises, LLC — not a lender, broker, or credit reporting agency.
Disclosures
Informational content, not recommendations
Rankings, ratings, reviews, and articles on Private Lender Reviews are general information — not recommendations to borrow, lend, or hire any professional.
Disclosures
Truth in advertising (FTC)
How Private Lender Reviews aligns product marketing with FTC truth-in-advertising standards, Endorsement Guides, and the Consumer Reviews and Testimonials Rule.
Disclosures
Rankings (including coming soon)
How we treat ranking category pages before and after live lists publish — informational only, not recommendations or consumer reports.
Disclosures
Ranking methodology principles
Principles for how Private Lender Reviews will scope, score, and separate paid placement from organic ranking lists.
Disclosures
Reviews and fairness
How Private Lender Reviews intends to handle eligibility, responses, and moderation when user reviews are enabled.
Disclosures
Review suppression (prohibited)
Our commitments against review gating, sentiment-based hiding, intimidation, and other practices restricted under FTC review rules.
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Advertising & paid placement
How sponsored content, featured profiles, and affiliate relationships will be disclosed on Private Lender Reviews.
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Fair marketing commitments
Commitments for honest marketing of rankings, reviews, and professional profiles on Private Lender Reviews.
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Accuracy and no warranty
Limits on completeness and accuracy of rankings, reviews, and other content on Private Lender Reviews.
Disclosures
Names and trademarks
How third-party names and marks appear on Private Lender Reviews.
Disclosures
Corporate legal policies
Links to X Enterprises, LLC corporate legal policies that apply alongside these product disclosures.