We design marketing and on-site claims to align with FTC truth-in-advertising standards under the Federal Trade Commission Act (including Section 5’s ban on unfair or deceptive acts or practices). In practice that means:
- claims we make about the Site should be truthful and not misleading;
- material claims should be substantiated;
- material connections (sponsorships, paid placement, affiliates) should be disclosed; and
- consumer reviews and testimonials should follow applicable FTC guidance, including the Endorsement Guides (16 CFR Part 255) and the Consumer Reviews and Testimonials Rule (16 CFR Part 465).
Words like “top,” “best,” or ranked position, when used, refer to our methodology and available data — not a guarantee for every borrower, market, or deal type.