Cookie Policy
Last updated: 23 August 2026
This Cookie Policy describes how https://privatelenderreviews.com (the "Site") uses cookies and similar technologies. The Site is operated by X Enterprises, LLC. Private Lender Reviews is a DBA of X Enterprises, LLC, 18122 3rd Dr SE, Bothell, WA 98012.
Please also read the Privacy Policy (/legal/privacy-policy).
What cookies are
A cookie is a small piece of data a site sends to your browser. This Policy also covers similar technologies, including scripts, pixels, and first-party browser storage (localStorage), where the context requires.
The consent tool on this Site
This Site uses a first-party cookie consent banner (CSS class `.x-cookie-consent`), not Usercentrics and not another named third-party CMP. The live tool offers Accept all, Reject all, and a preferences view with Save preferences. Categories in the tool are:
- Strictly necessary (required; cannot be turned off);
- Analytics;
- Marketing;
- Preferences.
Your choice is stored in first-party browser storage (localStorage key `xMarketing.consent`) so the Site can honor it on later visits. That stored choice is our record of your decision. It is not a third-party consent-management cookie.
If the Site displays a Manage cookies control (or you reopen the banner), you can change your choice. Strictly necessary storage remains on.
On a first visit, the banner is shown until you choose. Optional scripts in a category load only if (1) you allow that category and (2) this Site is actually configured to use a script in that category.
What is live on this Site today (23 August 2026)
Strictly necessary
- Consent choice in first-party localStorage, as described above.
- Ordinary hosting and security cookies or headers that Vercel or the Site may set so pages load.
There are no account or session-authentication cookies. This Site has no login.
Analytics
The marketing layer can load Google Analytics 4, Google Tag Manager, or Microsoft Clarity only if a `ga4Id`, `gtmId`, or `clarityId` is configured. As of 23 August 2026 this Site does not publish any of those IDs. Optional analytics scripts therefore do not fire on the public HTML we fetched. If an ID is added later, it will load only after Analytics consent.
Marketing
No named advertising pixel or ad-network ID was published on the public HTML we fetched. Marketing cookies load only if configured and you grant Marketing consent.
Preferences
The consent tool includes a Preferences category for first-party interface choices (for example, theme). The Site also has a first-party color-mode control. Preferences storage is used only if you allow that category or if a setting is strictly required for the page to render.
Other third-party requests
The live Site loads fonts from Google Fonts (`fonts.googleapis.com`). That request can send your IP address and browser information to Google. It is not loaded through the consent tool as an analytics or marketing tag.
Your choices
You can:
- use the Site consent tool (Accept all, Reject all, or customize categories);
- reopen that tool if a Manage cookies or similar control is shown; and
- block or delete cookies in your browser.
If you reject optional categories, the Site should still load. Some future features that depend on optional scripts would not run.
Changes
We may update this Cookie Policy by posting a revised version on this page with a new "Last updated" date. If we start using a published analytics or marketing ID, this page should be updated to name it.
Contact
hello@privatelenderreviews.com Private Lender Reviews is a DBA of X Enterprises, LLC, 18122 3rd Dr SE, Bothell, WA 98012.
